Brand Biographies
Written for Urban Outfitters EU
Fiorucci
Inspired by the streets of Milan, Fiorucci have been bringing Italian chic to the streets of the UK and beyond since the 1960s. Maintaining iconic styles brimming with high octane colours and bold prints, Fiorucci are here to deliver their much-loved silhouettes to a new generation. Find their signature Angels print emblazoned across tees, crops and hoodies. Bringing a love of art history and disco to every piece, shop Fiorucci right here at UO.
Ed Hardy
Do 00s nostalgia right with the revival of the classic Y2K brand Ed Hardy. Discover a reinvention of the archives right here at Urban Outfitters, presenting a trending collection which blends Hardy’s iconic motifs with our favourite fits, styles and silhouettes. Expect signature tattoo prints, graphic tees and embroidered outerwear in a colourful blend of UO exclusive and classic styles.
UGG
A true Aussie icon since the 1970s, UGG is your first port of call in cosy footwear. Pairing sheepskin and suede in iconic silhouettes, UGG’s collection of classic boots, sandals and super-comfy slippers always assure durability, cushioning and comfort. Stick to the originals or explore the brand’s new Fluff Sugar Sandals which utilise plant based Tencel and sugarcane to create a renewable and sustainable choice for your feet.
Archive AT UO
Shop Archive at UO to discover modern fits with an unmistakably vintage twist. Channelling an in-depth knowledge of previous-era fashion, the Archive team combine past and future in constantly evolving styles and silhouettes. Shop Y2K-ready midi skirts, 90s-look graphic tees and printed co-ords Ft. 70s flares oR on-trend tailoring.
Jaded London
Serving Y2K-realness is UK-based label Jaded London. Known for their statement prints and micro fits, Jaded London aren't afraid to stand out. Founded in East London circa. 2013, the brand took inspiration from rebellious youth culture with punk and grunge influences. Now, shop their range of extreme tinted denims, 00s-graphic tops and ultra-mini skirts here at Urban Outfitters.
Dr. Martens
Founded in Northampton during the swinging ‘60s, iconic British footwear brand Dr. Martens is synonymous with individuality, authenticity and a rebellious spirit. Focusing on simplistic silhouettes, durable designs and comfort Airwair technology, Dr. Martens offers a dynamic range of distinctive boots and shoes that act as a badge of empowerment and attitude.