Campaign Marketing
DM’s x BRATZ
AEC
ATTRACT
Dr. Martens x Bratz
Built with bratitude
ENGAGE
Unbox your passion for fashion
CONVERT
This larger-than-life collection of footwear and accessories celebrates stepping out of the box and breaking free from convention. Built with bratitude-packed textures, materials and motifs, the styles showcase glittery soles, fluffy accents, and shining star details.
THE BRIEF
Launch the limited edition Dr. Martens x Bratz collaboration. Capture Bratz unique TOV and give it a DM’s-approved spin, connecting with younger, female audiences looking for trend-led newness styles. Deliverables including a tailored made WHICH BRATZ SHOE R U quiz, a destination landing page, a full email suite through the customer journey, product copy, organic social captions and homepage content.
CELESTIAL MOTH
AEC
ATTRACT
THE CELESTIAL MOTH COLLECTION
ENGAGE
Step into an ethereal eclipse. Channel the nocturnal nature of the Celestial moth. We’ve metamorphosed this embroidered collection with after-dark energy in every stitch.
CONVERT
Featuring a line-up of our favourite boots, shoes and accessories in supple Softy T leather, the range is built for after dark. It delivers a late-night aesthetic with contrast embroidery. Starry accents. Delicate studded details.
THE BRIEF
Launch the AW24 Celestial Moth collection, a five-piece pack marketed towards our alternative consumer. Deliverables included homepage content, a full email journey including targeted emails for customers who’ve shopped similar styles and product copy.
LUNAR NEW YEAR
AEC
ATTRACT
YEAR OF THE SNAKE
ENGAGE
We’re stepping into the Lunar New Year with luck on our side. To honour the snake, we’ve elevated a collection of timeless styles with snake-embossed leather.
CONVERT
Signified by intelligence and refined taste, 2025’s Lunar New Year is represented by the wood snake. In celebration of this, our collection is built for those seeking refinement and quality. It features traditionally ‘lucky’ red accents and gold detailing.
THE BRIEF
Launch the SS25 Lunar New Year collection, a pack commemorating the Year of the Snake. Deliverables including homepage content, a destination landing page, product copy, a full email journey including retargeting previous LNY collection consumers.
VALENTINE’S DAY
AEC
ATTRACT
Valentine's Day Gifting Edit
ENGAGE
Give romance the boot
CONVERT
The Valentine’s Day Gifting collection takes attitude-packed styles and softens their edges, adding scalloped edges and charm detailing. The boots and shoes feature chalky pops of powder pink - a perfect contrast to the black Nappa Luxe leather – and the bags offer a romantic update on our classic Heart Backpack silhouette.
THE BRIEF
Launch a Valentine’s Day campaign targeting DM’s consumers, including gifters and people shopping to treat themselves. Deliverables included homepage content, email journey and organic social posts.
