URBAN OUTFITTERS
I worked for 4 years as Urban Outfitters as a Digital Copywriter.
I started at UO as a Product Copywriter, fast becoming the Senior Product Copywriter, and later promoted to Senior Digital Copywriter. My scope included all things product, including writing sustainability copy, one-of-a-kind vintage product descriptions, blog posts (UO Culture), SEO-optimised landing page copy and bespoke brand bios.
BRAND PLP COPY
Fiorucci
Inspired by the streets of Milan, Fiorucci have been bringing Italian chic to the streets of the UK and beyond since the 1960s. Maintaining iconic styles brimming with high octane colours and bold prints, Fiorucci are here to deliver their much-loved silhouettes to a new generation. Find their signature Angels print emblazoned across tees, crops and hoodies. Bringing a love of art history and disco to every piece, shop Fiorucci right here at UO.
Ed Hardy
Do 00s nostalgia right with the revival of the classic Y2K brand Ed Hardy. Discover a reinvention of the archives right here at Urban Outfitters, presenting a trending collection which blends Hardy’s iconic motifs with our favourite fits, styles and silhouettes. Expect signature tattoo prints, graphic tees and embroidered outerwear in a colourful blend of UO exclusive and classic styles.
UGG
A true Aussie icon since the 1970s, UGG is your first port of call in cosy footwear. Pairing sheepskin and suede in iconic silhouettes, UGG’s collection of classic boots, sandals and super-comfy slippers always assure durability, cushioning and comfort. Stick to the originals or explore the brand’s new Fluff Sugar Sandals which utilise plant based Tencel and sugarcane to create a renewable and sustainable choice for your feet.
Archive AT UO
Shop Archive at UO to discover modern fits with an unmistakably vintage twist. Channelling an in-depth knowledge of previous-era fashion, the Archive team combine past and future in constantly evolving styles and silhouettes. Shop Y2K-ready midi skirts, 90s-look graphic tees and printed co-ords Ft. 70s flares oR on-trend tailoring.
Jaded London
Serving Y2K-realness is UK-based label Jaded London. Known for their statement prints and micro fits, Jaded London aren't afraid to stand out. Founded in East London circa. 2013, the brand took inspiration from rebellious youth culture with punk and grunge influences. Now, shop their range of extreme tinted denims, 00s-graphic tops and ultra-mini skirts here at Urban Outfitters.
Dr. Martens
Founded in Northampton during the swinging ‘60s, iconic British footwear brand Dr. Martens is synonymous with individuality, authenticity and a rebellious spirit. Focusing on simplistic silhouettes, durable designs and comfort Airwair technology, Dr. Martens offers a dynamic range of distinctive boots and shoes that act as a badge of empowerment and attitude.
WHOLESALE
AW24 MW BRAND BOOK
Embrace the temp drop with new season BDG Ft. icy washed updates and cool rinses. Our rinsed denim continues to come through in a range of depths, from washed-out true blue to frosty greys. The varsity lives in slogan prints and applique logo tees, made for that authentic BDG pairing. Our core denim collection gets bigger and baggier, featuring the Kayla, a boyfriend fit that’s slung low on the waist, and the Carter, a cocoon shape with a wide silhouette. We’re topping heritage denim with slouchy jumpers in unexpected colour pops and statement stripe combos. Jersey takes on new shapes in shrunken fits, square necks and the softest pointelle twin sets, as we bring fresh colour combinations to mixed-textured knits. Pair these with micro-mini denim, opaque tights and utility boots to channel that unmistakable BDG spirit.
SEO OPTIMISED DIGITAL CONTENT
Homepage
Urban Outfitters UK is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Born out of Pennsylvania in 1970, the brand operates globally with a High Street presence in stores throughout the UK, mainland Europe and in the United States and Canada. Urban Outfitters is a trailblazer in apparel, homeware, tech and everything else, offering UO exclusives and expertly curated collections across our experiential retail environments and at our online destination. Find everything from dresses, trousers, denim, graphic tees and sweats to shoes, hats, bags and lingerie here at Urban Outfitters UK, or get stuck into our vintage clothing offering with reworked, original vintage and one-of-a-kind highlights from Urban Renewal. Spotlighting BDG, iets frans…, Light Before Dark, Kimchi Blue, Silence + Noise, Out From Under and some of our favourite bands from across the globe, you’ll always find something unique and trend-first at Urban Outfitters UK. UO UK also stocks everything you need to decorate your small space, flat or bedroom with a UO Home collection that includes bedding, tapestries, rugs, bathroom accessories and furniture. Our Music & Tech collection is a go-to destination for vinyl, record players, tech accessories and DJ equipment, inviting you to harness your creativity and passion. Visit our stores or shop online at urbanoutfitters.co.uk. For exclusive offers, prizes and more, download the UO app and join UO Rewards! Want to be part of the conversation? Follow, share and shop @urbanoutfitterseu.
Leopard Print Collection - Womens
Bring Mob Wife to life in head-to-toe leopard print, discovering key UO styles in our favourite animal print. Made for statement dressing, we’ve got leopard print dresses, tops and accessories that’ll help you stand out in the season’s most fierce trend. Maximalism is assured in leopard print shoes and bags, allowing you to combine clean minimalism with bold print accents for an easy way to wear the trend. Achieve big cat styling with leopard print pieces available exclusive to UO.
Cargo Trousers - Mens
Made for adventures, store everything you need in a pair of cargo trousers. UO’s trending collection of men’s cargo trousers invites you to nail the utility aesthetic, complete with combat pants in slim-fit, relaxed and oversized silhouettes. These utility trousers show up across some of our favourite brands, including BDG, Stan Ray, Gramicci and Dickies, complete with ripstop fabrications and soft cotton corduroy in a range of tonal colours. Dress functionally, shop men’s cargo pants at UO.